Digital Marketing Strategies for a Start-up Bank
The following business plan outlines the strategy and approach for creating a digital marketing strategy for a start-up bank. Through various marketing channels, the aim is to create brand awareness, attract leads, and convert them into customers. Objectives: The primary objectives of implementing a digital marketing strategy for a start-up bank are: 1. To increase brand awareness among the target audience 2. To create visibility & reach through paid and organic marketing 3. To improve engagement and brand loyalty among existing customers 4. To attract new customers and convert them into loyal customers 5. To increase website traffic and improve the online visibility of the bank 6. To gain a competitive advantage in the market and differentiate from competitors 7. To achieve the target number of leads and customers within the desired time frame 8. To increase customer retention rates and improve overall customer satisfaction Target Market: The target market will be individuals aged